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A Brief History of Nescafé Blend 43 in Australia
Prior to the 1940s, there was almost no coffee market in
Australia, which may seem strange given that coffee is practically a national
religion these days.Back then everyone just drank tea! In fact Tea was so popular
in Australia, we were the world's highest per capita tea users for a brief
period in the 1920s, even exceeding the British!It should come as no surprise, then, that when instant coffee
first appeared in Australia, it appeared futuristic and was an instant success
(pun intended
…
1st Jan 1970